Thanks to the web and social media, today’s consumers are more sophisticated and more switched on than ever before.
Video content plays a huge role in how consumers interact with brands and their purchasing decisions. For instance 64% of consumers are more likely to buy a product after watching a video about it. Clear, concise sales video content will help your sales team convert leads more effectively and your sales campaigns will benefit significantly from testimonials and demos which explain complex products and services in an engaging way.
To coincide with the launch of the new Dulux Wash & Wear paint product, we were asked to produce an entertaining and informative video proving that the Dulux brand is the best. We shot the video over two days using a professional actor and Penny, an old english Sheepdog.
Video was the perfect medium for demonstrating the effectiveness of the Wash & Wear product. The presence of Penny on screen reinforced the Dulux brand while adding an element of fun. The video has had an excellent return on investment, being repurposed for multiple channels including workshops, presentations and online.
Working with Marketing Entourage, we produced an animated character-based sales video for their client F5 Networks to explain cyber security risks and the solutions that F5 Networks provide.
Engaging animated characters captivated audience attention, raising awareness of cyber security risks and showing how F5 Networks can help. The video was used as a comprehensive sales campaign tool and helped increase sales enquiries.