Scene 1 : Great Coffee & Great Ideas
Pre-production is the all-important planning and preparation stage of creating your video. We’ll get together with you to brainstorm who your audience is, what story you want to tell them and the best way to present this visually. There are many different styles of video to choose from filmed content, presenter led, pieces to camera, narration, voiceover, motion graphics, screen recordings, animated infographics and cartoons. The kind of look and feel you go for depends on your messaging requirements and target audience. It’s also worth bearing in mind that the style you choose will determine the project cost, timescales, logistics and locations.
From here we’ll come up with a script (if needed) and think about how the video design will fit your brand guidelines. By the time the curtain falls on pre-production, we’ll have decided what, who, where, when and discussed the question that everyone asks.