Having people talk in corporate videos is a great way to build trust and credibility. But getting someone to agree to be recorded on video is often a little challenging!
When it comes to recording video content for business purposes, there may be a host of reasons why someone is reluctant – from the fear of saying the wrong thing, to the concern of misrepresenting the company they work for.
So before you ask, prepare for the challenges likely to be raised and be armed with the appropriate response. Forewarned is forearmed! In this video I discuss 10 (yes 10!) likely challenges. So, in no particular order:
- Ask in the moment, you’ve done a great job the clients happy, then is the time to ask.
- The number one question our clients always ask is, what do you want me to say? So in advance, prepare a list of questions and desired responses, not a script – we don’t want them to read it out as a script!
- Tell them it is a joint marketing initiative and give them the opportunity to talk about their business. Reassure them that it will form part of the overall video.
- Tell them their actual onset time is actually going to be reduced to a minimum to reduce the business interruption for them. Given the current restriction of COVID19, you’re going to do this virtually, but if it wasn’t, prepare everything beforehand (set up), so all they need to do is come in, sit down and perform – rather like a Hollywood actor!
- Another pre/post COVID tip – always make it convenient for them. Ideally, you want to go to their business premises, (especially if it’s a testimonial) so you can actually record some B roll (overlay footage) of the business processes to make your video more interesting. Make it convenient for them. time, date and location. If you can’t get to their premises, ask them if they have any footage you could use of their business.
- How long will it take? is another question that you will be asked. We usually allow at least a 30 minute conversation to talk through testimonial content. Remind them that their on screen appearance will be a lot less when taking into account incorporating B roll (overlay) footage.
- No one take wonder required – reassure them that they will not have to remember everything, you’ll be guiding them and asking the questions.
- Comply with their branding. Larger organisations in particular will require you to comply with their branding. Request a copy of their Brand guidelines and digital assets (fonts and logos).
- What do we wear? Maybe it’s a relaxed approach, we normally tell them to wear what they feel comfortable in.
- You might want to consider providing them with the chance to review the final cut – particularly the larger organisations where they require approvals up the line.
The best way (and most professional way) is to produce all this information in a Pre Production Schedule which you can send to them. This will contain all the information they need. It also makes it easier for them to forward to any colleagues who may need to approve.
If you would like a copy of our draft video production schedule to help you prepare this documentation, please Download here
I hope this helps get you consent!
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