CeMAT is the world’s leading trade show for the supply chain management and intralogistics industry. CeMAT Australia is held biannually at the Melbourne Convention and Exhibition Centre.
Our client, Hannover Fairs, instructed us to produce a video with a compelling narrative to help market and promote the event. Our long experience in conducting interviews told us that genuine testimonials were the best way to structure each video. We interviewed over 30 exhibitors and visitors over the two days, and from this footage we crafted the story.
We covered the entire show, capturing key moments including product demonstrations, seminars and networking functions. We also produced a motion graphics intro and outro, utilizing assets from the show’s graphic design package, aiding consistency and interaction with the audience.
The videos were used in social media, websites and as part of other marketing collateral to help increase sales for the trade show.
Spotlight Productions worked with CeMAT to produce two videos for two different audiences: first, a highlights video encouraging people to attend next year, and second, an exhibitor video encouraging people to hold a stand the next year.