In retail, you’ve got a few seconds to catch attention. If it doesn’t land quickly, it gets ignored.

This loopable product video was created for ZTE devices in Telstra stores, designed to showcase key features in a way that works without sound. Clean visuals, steady pacing, and messaging that makes sense no matter where someone joins the loop.

We developed the piece from storyboard through to final delivery, working across multiple stakeholders including ZTE and Telstra. Motion graphics and animation were used to highlight features and guide the viewer’s attention, supported by product visuals and stock imagery.

From a marketing point of view, this type of content needs to be practical. It runs continuously, communicates quickly, and supports the point of sale without relying on dialogue.

Tight timelines and approvals were managed throughout, keeping the process efficient while meeting brand requirements.

Catches attention. 
Shows the product. 
Supports the sale.