Filming inside a live distribution centre isn’t controlled. It’s loud, it’s busy, and everything is running to a schedule that doesn’t stop for a video shoot.

This customer testimonial for Hanes was produced for SSI Schaefer, capturing how their systems operate within a high-volume logistics environment. The focus was on showing the full process in action, while drawing out clear, useful insights from the people managing it day to day.

From a production point of view, this kind of shoot needs to fit around the operation, not the other way round. Interviews were planned carefully, often early in the morning or later in the day, to avoid disrupting workflow. On the floor, we worked within the constraints of movement and safety, while still capturing clean, usable footage.

Visually, the environment does a lot of the work. Conveyors moving, products flowing, systems operating at scale. It gives immediate context to what’s being discussed and helps the viewer understand the impact of the solution.

Alongside video, we also captured still photography for use across the wider campaign. That gave the marketing team a consistent set of assets to work with across different channels.

For marketing and sales teams, this type of content is about proof. Showing that the system works, in a real environment, under real pressure.

Because in logistics, that’s what matters.