John is not just a video producer in a technical sense. He takes the time to immerse himself in the contextual aesthetics, so that he is then in a well-qualified position to present – through his lens and moderated by his heart – the narrative, both technically and emotionally. He is an artistic director. One who possesses excellent audio visual technical skills. He is an accomplished communicator, very personable, and absolutely punctilious in his approach to his work.