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Recruitment Video Production in Pascoe Vale, Melbourne
If you’re trying to attract great people to your business, a recruitment video can be one of your most powerful hiring tools. Not just for showing “culture” or “vibe” but for giving job seekers a proper feel for your team, your values, and what a day on the job actually looks like. Done right, it becomes a key part of your employer branding toolkit.
A recruitment video (sometimes called a hiring video, employee video, or career video) is a short, engaging film designed to help your business attract and hire the right people. It often features staff testimonials, workplace footage, and real conversations, no scripts, no gimmicks. It shows your team in action and your values in practice
If you’re struggling to get quality applications, or if you’re getting plenty but they’re not quite right then a recruitment video can shift the conversation. It helps potential hires see themselves in the role before they even apply. And it does what a written job ad rarely can: tells the story behind the position.
Programmed Business Analyst Recruitment Campaign Video
A real-world recruitment video featuring Programmed’s team, designed to attract skilled business analysts by showcasing role expectations, team culture, and on-the-job insights.
Programmed Business Analyst Recruitment Campaign Video
In this second video, we go deeper into what it’s like to work as a Business Analyst at Programmed. You’ll hear directly from team members about the kinds of projects they work on, the tools they use, and how they balance structure with flexibility.
If you’re struggling to get quality applications, or if you’re getting plenty but they’re not quite right then a recruitment video can shift the conversation. It helps potential hires see themselves in the role before they even apply. And it does what a written job ad rarely can: tells the story behind the position.
Our 5-Stage Recruitment Video Process
1. Discovery & Briefing
We kick things off with a solid briefing session. Whether you’re after a recruitment video for Seek, a team video for your careers page, or a staff testimonial to boost your employer branding, we start by understanding what you’re hiring for, who you’re trying to reach, and how the video will be used. We’ll clarify the tone, message, and what a good outcome looks like. This avoids the classic misstep of making a slick video that says nothing useful.
2. Pre-Production Planning
This is where your recruitment video planning comes to life. We handle location scouting, interview prompts, filming schedules, and make sure everything aligns with your brand and internal sign-offs. If you’re looking for how to plan a hiring video, this is it: structure, approvals, and logistics. We also advise on how to turn one shoot into multiple pieces of recruitment content: LinkedIn teasers, onboarding snippets, or videos for job ads.
3. Filming on site
We come to you, whether it’s your office, warehouse, or out in the field. We specialise in making non-actors feel comfortable, helping them sound like themselves (not a script). If you’ve ever typed how to film a recruitment video at work, this is the bit you were worried about. Don’t be. We’ve done this a hundred times. We capture employee video interviews, day-in-the-life shots, and job recruitment films that show what it’s actually like to work at your business.
4. Post-Production & Review
After filming, we craft a clear, punchy story usually 90 seconds to 3 minutes depending on the platform. We cut out the fluff, keep the highlights, and deliver edits that suit your needs: square for Instagram, widescreen for your careers page, or vertical for LinkedIn ads. And if you’ve Googled how long should a recruitment video be, here’s your answer: short enough to keep attention, long enough to show you care.
5. Delivery & Distribution
Once it’s approved, we give you everything you need to launch—plus help you think through where and how to use it. Whether it’s for internal HR platforms, job boards, paid ads, or socials, we’ll give you a simple distribution strategy so your hiring video actually gets seen.