Spotlight Productions used an arrangement of motion graphics, animation, interview styles, and footage of the warehouses, office, employees, grocery stores, household cooking and supply chains to tell the storied history of Oriental Merchant..
Oriental Merchant today is part of a global enterprise encompassing shipping, insurance, banking, finance, and major infrastructure projects in China, as well as an extensive commercial and property portfolio in Asia. Oriental Merchant supports retailers, manufacturers and distributors through innovative marketing programs, advanced technologies, effective business solutions and expert retail assistance.
The video was filmed at various locations, and Spotlight Productions strictly adhered to Oriental Merchant’s brand guidelines. Spotlight Productions organized and co-coordinated the Asian overseas division of the business for production and interviews. The footage of the managing director of Oriental Merchant Group and his voice over helped portray the company’s mission and values.
Spotlight Productions was hired to produce a corporate explainer/ About Us video for Oriental Merchant. The video was used to help grow the business, increase awareness of the brand and provide a corporate overview.