Melbourne Business School hired Spotlight Productions to produce a donor appeal video to raise awareness and funding for the school.
Melbourne Business School (MBS) is the University of Melbourne’s graduate school in business and economics. Founded in 1963, they are a leading provider of management education in the Asia Pacific region.
Spotlight interviewed members of the board, the chairman of the associated trust fund, and graduates , donors and advocates of the MBS.
The footage was shot across different sites and locations in Melbourne to create engaging content. The content also tells the history of the Melbourne Business School.
The video was used at a fundraising event as a showcase video and repurposed for other marketing collateral.
Spotlight Productions produces many video projects for Melbourne Business School. This project was to produce a fundraising video.