Video was the perfect medium for demonstrating the effectiveness of the Dulux Wash&Wear +PLUS Super Tough paint product.
Dulux Australia is a market leader of products that protect, maintain and enhance the spaces and places in which we live and work. To prove the superiority of Wash&Wear +PLUS Super Tough paint to other brands,
Spotlight Productions filmed an example experiment comparing the client’s paint product with other paints on the market. The footage includes motion graphics to visualize data.
Spotlight filmed the abrasion test in the Dulux laboratory, and the results really spoke for themselves. The video was used in trade shows and as part of a sales campaign for Dulux.
To coincide with the launch of the new Dulux Wash&Wear +PLUS Super Tough paint product, Spotlight Productions was asked to produce an engaging and informative video proving that the Dulux brand performs better than competing brands.