Video was the perfect medium for demonstrating the effectiveness of the Dulux Wash&Wear paint product.
Dulux Australia is a market leader of products that protect, maintain and enhance the spaces and places in which we live and work. The presence of Penny the dog on screen reinforced the Dulux brand while adding an element of fun. The video has had an excellent return on investment, being repurposed for multiple channels including workshops, presentations and online.
To coincide with the launch of the new Dulux Wash&Wear paint product, Spotlight Productions was asked to produce an entertaining and informative video proving that the Dulux brand is the best. We shot the video over two days using a professional actor and Penny, an old English Sheepdog