video marketing
3 ways to use video for your event marketing

They say a picture is worth a thousand words, but research shows that video triumphs in the content world. Forrester Research has determined that a minute of video is worth 1.8 million words. With that in mind, it’s no wonder more businesses are opting to use video as part of their content and marketing strategies. […]

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video storytelling
Using video to tell stories

People love stories because they can create an emotional connection and leave a lasting impression. One of the best ways to do this is by using video. Video storytelling is an effective way to communicate with your audience and boost your brand. The video format allows you to incorporate words, images and music to create […]

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engaging video
How to create engaging video content for your business

Because of its ability to convey messages so straightforwardly, it’s no wonder businesses are more readily using video as part of their content strategies. But, simply producing and launching a video isn’t enough to engage and convert members of your audience. In this article, we’ll teach you a thing or two about creating impactful engaging […]

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instructional video
How to create a great instructional video

Instructional videos can help you outline complicated processes, procedures or lessons in a fun and engaging way to customers or staff. However, there isn’t one strategy for producing an instructional video that will work for everyone, as each business’ needs and messages are unique. In this article, we discuss how to best approach making an […]

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corporate video animation
The benefits of using animation in your corporate video

An animated representation of your content can be a great way to explain and contextualise messages. Plus, it’s more engaging and fun to watch. In this article, we explore the benefits of using corporate video animation to complement your business. Reinforce your brand By having the power to design your animation, you’re able to control […]

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